TOM CARROLL
Creative Director
Hello. This is my portfolio.
A little bit about me
I like to think I’m quite good at this content marketing thing. I’ve been doing it for a fairly long time now. I’ve been lucky to work with some pretty great people along the way, and I’ve learned a tonne of stuff from them. So there aren’t too many marketing challenges you can throw at me that I won’t have tackled before.
I’ve worked in-house, agency side and freelance. I love presenting big ideas to people from all kinds of backgrounds, pushing & pulling concepts until they sing, and helping others to think bigger and bolder with their content.
I’ve learned to try and enjoy the ride, and I’ve found that those around me, whether colleagues or clients, tend to enjoy it too.
I hope you like my work, thanks for looking.
Tom
Experience
Creative Director
Aspect · Full-Time
April 2015 - present
Leading a multidisciplinary creative team of copywriters, art directors and filmmakers at a boutique creative agency.
Senior Creative
ESPN · Full-Time
July 2009 - Nov 2011
Writing, pitching and creating large on-air campaigns promoting different sports accross the ESPN network in the UK
Content Lead
Comic Relief · Contract
Jan 2014 - March 2015
Content lead for sports CSR initiative, The Supporters Club
Editorial Manager
Setanta Sports · Contract
June 2007 - Aug 2009
Interviewing well-known athletes and creating weekly editorial content
Senior Creative
BT · Contract
July 2013 - March 2015
Senior creative, writing and directing on-air promo spots for BT Sport
Assistant Producer
Sky Sports · Contract
Nov 2006 - April 2007
Working in the production teams of a number of live sports shows
Senior Creative
Wing · Contract
Jan 2014 - July 2014
Leading Coca Cola and McLaren F1 campaigns for sports agency Wing
Researcher
Channel 4 · Contract
Nov 2006 - April 2007
Creating content for Channel 4's weekly ski magazine show
Senior Creative
Discovery · Contract
May 2012 - Nov 2013
Creating content to promote upcoming programming on Discovery
PR Account Manager
CABE · Contract
Jan 2006 - June 2006
Press office role for the government’s adviser on building & architecture
Copywriter
Dare London · Contract
Jan 2012 - March 2012
Working on a campaign for Barclays’ new contactless technology
PR Account Manager
Baker Tilly · Contract
June 2005 - Nov 2005
Fielding press enquiries at leading consultancy and accounting firm
Content Creator
VCCP · Contract
Nov 2011 - Jan 2012
Creating social content for VCCP clients with content arm VCCP Kin
PR Account Executive
Buchanan Communications · Full Time
Aug 2003 - June 2005
Advising brands on the development of financial comms strategies
Work
Some kind words
Chris Hedderman
Marketing Director, Adidas Golf
“Tom has been a bit of a genius in his creative thinking, understanding our needs whilst also pushing boundaries with immense success”.
Neil Fox
Global Marketing Director, Unilever
“Tom is insightful and thoughtful - bringing a real creative intelligence to the work. His openness and willingness to engage make such a difference. I’m sure anyone working with him would find this same blend of skill and passion.”
Matt Cooper
Creative Director, Happy Hour
“His leadership had a hugely positive impact on everyone in the team at Aspect. He pushed creatives to do their best work, challenged mediocrity and always nurtured the team. He made it a fun, vibrant and positive place to work, where winning ideas could thrive.”
Polly Akielan
Senior Brand Strategist
“Tom always pushes whatever team he's on to go further with their ideas, be braver in their approach. He's the guy you want to run your work past because you know it will get that bit better for it. You want him on your pitch team, you want him making the big decisions. Entirely ego-free he's a rare breed.”
Education
London School of Journalism
2015
Diploma
University of Bristol
1999 - 2002
BA Politics
Key Skills
DIGITAL MARKETING
CONTENT CREATION
CREATIVE LEADERSHIP
MARKETING STRATEGY
COMMUNICATION
THANK YOU
© 2024 by TOM CARROLL. All Rights Reserved
